IN THE NEWS
MARCH 2018 - AMERICAN FUNERAL DIRECTOR
Bringing a Writer's Eye to Obituaries
So Petra Lina Orloff knew she was not something when she heard a stranger at the department store praising an obituary that she'd written. And when the woman pulled the clipping from her purse to share with a friend, it set Orloff on a path that has led her to start her own business. Click to read more.
MARCH 2018 - FUNERAL BUSINESS ADVISOR
The Politics of Personalization
In an industry that must consistently move forward, while remaining intimately tethered to its past, it bodes well for funeral directors who understand the difference between customization and personalization, and how the demand for a uniquely individual experience can cement their relationship to the community and also, exponentially increase the value of their business. Click to read more.
JANUARY 2018 - FUNERAL BUSINESS ADVISOR
Speak of the Dead: Storytelling and Your Aftercare Program
Everything we know is built upon storytelling: film, music, television, literature, the news, scrapbooks, photo albums, art, letters, greeting cards, dance, advertising, the theatre, debate, the list goes on and on. Stories help us make sense of our world. We build our lives on them, we base our cultures upon them, and, we create our reality with them. Click to read more.
DECEMBER 2017 - FUNERAL BUSINESS ADVISOR
Eternal Timekeeper and Beloved: A Custom Fit
North Port, FL. We are excited to announce that Eternal Timekeeper and Beloved are collaborating to assist clients in creating uniquely memorable, timeless memorials for their loved ones. Click to read more.
“We are not the names of people we have left behind. We laugh. We weep. We love. We are brave and we are afraid,” says Petra Lina Orloff. Orloff is President and CEO of Beloved, a company that produces custom, personalized, handcrafted obituaries and eulogies. “ Click to read more.
We are not templates. We are not notices cropped into a small box in the corner of a long-forgotten newspaper. We are not the names of people we have left behind. We laugh. We weep. We love. We are brave and we are afraid. We are charming, yet surly, and grumpy, yet loving. Click to read more.